For viewers, Sochi will be first 'fully mobile' Olympics
Tuesday, February 4, 2014 - 17:30
in Psychology & Sociology
The Sochi Winter Olympics, Feb. 7-23, are expected to generate a dramatic rise in Web and mobile viewing, but that does not mean viewers will abandon the traditional television-viewing experience for digital media, says a communication professor from The University of Akron. In fact, the opposite is true—TV benefits from social media viewing.