Popular Science articles about Mathematics & Economics

To reassure electric car buyers, combine battery leasing with better charging: INFORMS study

A proper choice of business model plays a critical role in electric vehicle industry where many consumers are subject to range and resale anxieties. In particular, a combination of owning or leasing electric batteries and improving charging technology can reassure...

When the price just feels right: Do rounded numbers appeal to our emotions?

Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research,...

Does black-and-white advertising help consumers make better decisions?

According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more...

Big data may be fashion industry's next must-have accessory

Big data may be the next new thing to hit the fashion industry's runways, according to a team of researchers.

Can returning crops to their wild states help feed the world?

To feed the world's growing population--expected to reach nine billion by the year 2050--we will have to find ways to produce more food on less farmland, without causing additional harm...

Happy-go-lucky CEOs score better returns

A CEO's natural sunny disposition can have an impact on the way the market reacts to announcements of company earnings, according to research from the University of British Columbia's Sauder...

Wind farms to do not affect property values, study finds

Wind turbine developments have no effect on property values of nearby homes and farms, according to new research from the University of Guelph.

UT Dallas engineer applies robot control theory to improve prosthetic legs

A University of Texas at Dallas professor applied robot control theory to enable powered prosthetics to dynamically respond to the wearer's environment and help amputees walk.

Fighting air pollution in China with social media

The serious air pollution problem in China has attracted the attention of online activists who want the government to take action, but their advocacy has had only limited success, a...

Nutrition, safety key to consumer acceptance of nanotech, genetic modification in foods

New research from North Carolina State University and the University of Minnesota shows that the majority of consumers will accept the presence of nanotechnology or genetic modification (GM) technology in...

Institute of Food Research announces test for horse meat

Pulsar benchtop NMR is used to distinguish meat type by the fat profile.Scientists at the Institute of Food Research on the Norwich Research Park have teamed up with Oxford Instruments to develop a fast, cheap alternative to DNA testing as a means...

NREL reports examine economic trade-offs of owning versus leasing a solar photovoltaic system

Two new reports from the Energy Department's National Renewable Energy Laboratory (NREL) examine the economic options customers face when deciding how to finance commercial or residential solar energy systems. NREL analysts found that businesses that use low-cost financing to purchase...

Trying to project an image of success? It could make you dwell on your failures

Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study in the Journal of...

In one aspect of vision, computers catch up to primate brain

For decades, neuroscientists have been trying to design computer networks that can mimic visual skills such as recognizing objects, which the human brain does very accurately and quickly.

Consumer loyalty driven by aesthetics over functionality

When designing a new car, manufacturers might try to attract consumers with more horsepower, increased fuel efficiency or a lower price point. But new research from San Francisco State University...

First steps for Hector the robot stick insect

Elastic joints and six legs that function like those of a stick insect: Hector is the only walking robot of its kind in the whole world.A research team at Bielefeld University has succeeded in teaching the only robot of its kind in the world how to walk. Its first steps have been recorded in a...

Low income kids eat more fruits and vegetables when they are in school

The fruits and vegetables provided at school deliver an important dietary boost to low income adolescents, according to Meghan Longacre, PhD and Madeline Dalton, PhD of Dartmouth Hitchcock's Norris Cotton...

Social networking during a campus emergency

Emergencies at educational establishments are on the increase in recent years and campus officials are beginning to recognize that better communications with their students are now needed. Writing in the...

Glass houses: Your personality helps predict your real estate choices

Do you consider yourself a conscientious person? Then sign up for a fixed-rate mortgage. Neurotic? You'll probably opt for home ownership over renting.

Missing ingredient in energy-efficient buildings: People

More than one-third of new commercial building space includes energy-saving features, but without training or an operator's manual many occupants are in the dark about how to use them.

Study finds insects play important role in dealing with garbage on NYC streets

In the city that never sleeps, it's easy to overlook the insects underfoot. But that doesn't mean they're not working hard. A new study from North Carolina State University shows...

Social media data contain pitfalls for understanding human behavior

A growing number of academic researchers are mining social media data to learn about both online and offline human behavior. In recent years, studies have claimed the ability to predict...

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