If Restaurants Label Pasta As Salad, Dieters Choose It More

Dieting is hard work.  While ingesting the calories to gain weight is simple, the loss of those calories and the mental 'hunger' and the exercise it requires is no small thing. Given that, it's no surprise dieters who look for healthy food choices are happy to suspend disbelief it it allows them to abdicate responsibility to a menu in a restaurant - and so they are more likely than non-dieters to choose unhealthy foods that are labeled as healthy, according to a new study in the Journal of Consumer Research. It seems that dieter focus on food names can work to their disadvantage. read more

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