... less consistent they are in making those choices, according to a new study in the Journal of Consumer Research. The study's findings may affect the way researchers examine consumer choices. Authors ...
... China become a consumerist society in such short order? A fascinating new study in the Journal of Consumer Research looks at the role advertising has played in China's transformation. Authors Xin Zhao ...
... another? Which brand will they purchase again and tell their friends about? New research in the Journal of Consumer Research reveals that a product's attractiveness can shift depending on the other ...
... of Matching Message Orientation and Temporal Frame on Political Persuasion," forthcoming in the Journal of Consumer Research. The research, co-authored by the University of Minnesota's Akshay Rao, ...
... increased, Americans' waistlines have expanded. And as a new study in the Journal of Consumer Research demonstrates, consumers are tricked into drinking more soft drinks when retailers eliminate small ...
Certain kinds of research can help improve social problems, according to a new study in the Journal of Consumer Research. Participatory action research is the subject of the study by authors Julie L. ...
... and they regret it later. There's hope for those people, according to a new study in the Journal of Consumer Research. While many people have no trouble treating themselves to luxury items or relaxing ...
... criteria than if you are planning a trip this weekend, according to a new study in the Journal of Consumer Research. Authors Kyeongheui Kim (Sungkyunkwan University, Korea), Meng Zhang (Chinese ...
... t know the coverage area, she may be more likely to walk away from the purchase. A new study in the Journal of Consumer Research examines the way consumers behave when information about a purchase is ...
... , kind, fair, honest, etc.)
The research is forthcoming in the Journal of Consumer Research. Co-authors on the paper are Vikas Mittal at Rice University and William T. Ross at Penn ...
... while subsequent brands took off? A new study in the Journal of Consumer Research says it might be because of the way consumers categorize new products. Authors Joseph Lajos (INSEAD, Europe ...
... " milk at the store to pour "expired" milk into a cup of coffee at breakfast? A new study in the Journal of Consumer Research explores the reasons consumers are more likely to consume products that ...
... gets worse—if you're asked about it right afterward, according to a new study in the Journal of Consumer Research. In the study, authors Nicole Votolato Montgomery (College of William and Mary) and H ...
... than will buying material goods. However, new research to be published in a forthcoming issue of the Journal of Consumer Research shows that sometimes experiences can backfire.
The research was co- ...
... Western consumers might react differently, according to a new study in the Journal of Consumer Research. Authors Haksin Chan (The Chinese University of Hong Kong), Lisa C. Wan (Lingnan ...
