Pride, prejudice and the 'Darcin effect': Pheromone that attracts female mice to odor of particular male identified

The pheromone that attracts female mice to the odor of a particular male has been identified. Named "darcin" by researchers (after Darcy, the attractive hero in Jane Austen's novel "Pride and Prejudice"), this unusual protein in a male's urine attracts females and is responsible for learned preference for specific males.

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