Buyer beware: Advertising may seduce your brain, researchers say
Tuesday, September 20, 2011 - 15:00
in Mathematics & Economics
Are you wooed by advertising? Of course you are. After all, it's one thing to go out and buy a new washing machine after the old one exploded, quite another to impulse-buy that 246-inch flat screen TV that just maybe, in hindsight, you didn't really need.