​Look, Something Shiny! How Color Images Can Influence Consumers

When it comes to buying things, our brains can't see the big, black-and-white forest for all the tiny, colorful trees. That's the conclusion of a study at The Ohio State University, which found that people who were shown product images in color were more likely to focus on small product details--even superfluous ones--instead of practical concerns such as cost and functionality.

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