Look, something shiny! How color images can influence consumers

Tuesday, March 10, 2015 - 15:48 in Biology & Nature

When it comes to buying things, our brains can’t see the big, black-and-white forest for all the tiny, colorful trees. That’s the conclusion of a new study, which found that people who were shown product images in color were more likely to focus on small product details -- even superfluous ones -- instead of practical concerns such as cost and functionality.

Read the whole article on Science Daily

More from Science Daily

Learn more about

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net