How smarter school lunchrooms increase fruit sales
ITHACA, N.Y.: How many more apples can a school cafeteria sell if the fruit is displayed in an attractive basket and placed in a well-lit area? That's the sort of question researchers from the Cornell Food and Brand Lab are exploring as part of their Smarter Lunchrooms Initiative—an effort to discover and share low-cost changes that can be made in lunchrooms to subtly guide smarter food choices.
Led by Professor Brian Wansink, the researchers observed a 58 percent increase in fresh fruit sales at one Upstate New York school simply by moving the fruit from a stainless steel tray and into a basket lit by an ordinary desk lamp.
Wansink will present these findings and others at the Food for Your Whole Life Health Symposium on June 6-7 at the Grand Hyatt in New York City.
"The best solution is often the simplest one," Wansink explained. "Rather than penalizing a less healthy food choice, we just made the healthier item much more likely to be noticed and chosen."
Later in the week, Wansink—along with colleagues David Just and Mitsuru Shimizu—will deliver presentations at a two-day Consumer Camp event on the Cornell University campus on June 10-11.
While Thursday's proceedings are geared toward school nutrition professionals and require pre-registration, Friday's sessions are free and open to the public.
"On Friday, we'll be presenting various studies and sharing strategies people can follow to help combat 'mindless eating.' It's a neat way to wrap up the academic year," Wansink added.
Source: Cornell Food & Brand Lab
- How smarter school lunchrooms increase fruit salesfrom Science DailyFri, 4 Jun 2010, 15:21:08 EDT
- How smarter school lunchrooms increase fruit salesfrom PhysorgFri, 4 Jun 2010, 14:24:49 EDT
- How smarter school lunchrooms increase fruit salesfrom Science BlogFri, 4 Jun 2010, 13:11:41 EDT
Latest Science NewsletterGet the latest and most popular science news articles of the week in your Inbox! It's free!
Learn more about
Check out our next project, Biology.Net
From other science news sites
Popular science news articles
- New drug-delivery approach holds potential for treating obesity
- Estimates of cheetah numbers are 'guesswork', say researchers
- Algae use their 'tails' to gallop and trot like quadrupeds
- One in four patients with COPD suffer from depression
- Experts propose strategy to save mammals on the brink of extinction
- Unique fragment from Earth's formation returns after billions of years in cold storage
- Climate-exodus expected in the Middle East and North Africa
- Endangered venomous mammal predates dinosaurs' extinction, study confirms
- Complete rest until symptom-free after concussion may not be best for recovery
- Influence of sea-ice loss on Arctic warming is shaped by temperatures in the Pacific Ocean