Placebo Marketing And Why Cheap Wine Can Taste Great
Wednesday, April 29, 2015 - 14:10
in Psychology & Sociology
When consumers taste cheap wine and rate it highly because under the belief it is expensive, is it just a placebo or has belief actually changed their brain function, causing them to experience the cheap wine in the same physical way as the expensive wine? People enjoy identical products such as wine or chocolate more if they have a higher price tag so a new study examined the neural and psychological processes required for such marketing placebo effects to occur. The authors conclude that preconceived beliefs may create a placebo effect so strong that the actual chemistry of the brain changes in a brain imaging analysis. read more