We Like The Sweet Talk: Taste Metaphors Emotionally Engage Us

How common are taste metaphors? So common we don't even know they are metaphors. When a kind smile is described as "sweet," or a resentful comment is considered "bitter," we most likely don't even think of those words as metaphors. But while it may seem to our ears that "sweet" by any other name means the same thing, new research shows that taste-related words actually engage the emotional centers of the brain more than literal words with the same meaning. read more

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