What's The Upside Of Feeling Too Sad For Chocolate?

The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. According to a new study in the Journal of Consumer Research, combating this type of self-destructive behavior may be achieved simply by making a person feel sad. "We found that when people who are sad are exposed to pictures of indulgent food or indulgent words, their sadness highlights the negative consequences of indulging and encourages them to indulge less," write authors Anthony Salerno, Juliano Laran (both University of Miami), and Chris Janiszewski (University of Florida). read more

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