Young Britons More Likely To Take Up Smoking Thanks To Movies

Tuesday, March 16, 2010 - 11:50 in Mathematics & Economics

Children in England see much more smoking in movies compared to their counterparts in the US and are more likely to pick up the habit as a result, finds research published in Tobacco Control. The UK film classification system, which rates more films as suitable for young people than its US counterpart, is to blame, say the authors. The research team assessed the number of on-screen smoking/tobacco occurrences in 572 top grossing films in the UK, which included 546 screened in the US plus 26 high earning films released only in the UK. read more

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