One-Size-Fits-All Energy Subsidies Won't Break Our Oil Addiction

Blanket subsidies for hybrid electric vehicles won't get drivers out of their old gas guzzlers and into the new energy efficient cars, according to a new study in Energy Policy.  When it comes to pumping up the appeal of plug-in hybrid electric vehicles (PHEVs), researchers say some regions are more ripe for the cars than others, and some consumers' buttons need more pushing than others. The study found that giving consumers who live and drive in regions where the social benefits of electric–boosted cars are strongest, and recognizing the circumstances of consumers – such as their income, life stage and family size – gives PHEVs a better shot at both sales and environmental and energy security effectiveness. read more

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