The Trojan horse burger: Do companies that 'do good' sell unhealthy food?
Wednesday, November 12, 2014 - 04:31
in Mathematics & Economics
When consumers see a company performing good deeds, they often assume that the company's products are healthy. According to a new study this may be far from true, and the company’s socially responsible behavior may be creating a “health halo” over unhealthy foods.