The Trojan Horse burger: Do companies that 'do good' sell unhealthy food?
Tuesday, November 11, 2014 - 13:00
in Mathematics & Economics
When consumers see a company performing good deeds, they often assume that the company's products are healthy. According to a new study in the Journal of Public Policy & Marketing this may be far from true, and the company's socially responsible behavior may be creating a "health halo" over unhealthy foods.