Retail pricing strategies: Do consumers prefer Deep Discounts or Everyday Low Prices?
Wednesday, July 23, 2014 - 10:01
in Mathematics & Economics
Sometimes finding the best bang for your buck feels like a wild goose chase. It’s hard to know which stores offer the best prices at any given time. According to a new study, when trying to maximize savings, consumers will choose retailers they believe offer the lowest prices the majority of the time.