Consumers prefer products with few, and mostly matching, colors
Wednesday, January 5, 2011 - 20:32
in Biology & Nature
Most people like to play it safe when combining colors for an article of clothing or outfit, a new study suggests. When consumers were asked to choose colors for seven different parts of an athletic shoe, they tended to pick identical or similar colors for nearly every element. They usually avoided contrasting or even moderately different color combinations.