'Training away stereotypes': People trained to think in opposition to stereotypes are more receptive to advertising starring minority actors
Monday, November 1, 2010 - 17:20
in Psychology & Sociology
It may seem difficult to change stereotypical thinking. Perceptions can be very important in forming an individual's attitudes. Now, researchers have found that people conditioned to think in opposition to racial stereotypes are more receptive to people from minority groups starring in commercial advertising.