Right Place + Right Time Can Trigger Drinking

Tuesday, July 29, 2008 - 07:35 in Psychology & Sociology

Strong cravings for alcohol can be sparked by the mere sight, smell and taste of a person’s favorite drink. Responses to such cues that are associated with the positive effects of drinking are a lead cause of relapse in abstinent alcoholics. Using a behavioral animal model, researchers of a new study have found that the physical surroundings where alcohol cues are experienced can greatly influence the ability of those cues to trigger relapse.

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