To strengthen an opinion, simply say it is based on morality

Tuesday, May 31, 2016 - 08:31 in Psychology & Sociology

Simply telling people that their opinions are based on morality will make them stronger and more resistant to counterarguments, a new study suggests. Researchers found that people were more likely to act on an opinion – what psychologists call an attitude – if it was labeled as moral and were more resistant to attempts to […]

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