Study reveals we seek new targets during visual search, not during other visual behaviors

Tuesday, April 14, 2009 - 15:14 in Psychology & Sociology

When we look at a scene in front of us, we need to focus on the important items and be able to ignore distracting elements. Studies have suggested that inhibition of return (in which our attention is less likely to return to objects we've already viewed) helps make visual search more efficient - when searching a scene to find an object, we have a bias toward inspecting new regions of a scene, and we avoid looking for the object in already searched areas. Psychologists Michael D. Dodd from the University of Nebraska - Lincoln, Stefan Van der Stigchel of Utrecht University, and Andrew Hollingworth from the University of Iowa examined if inhibition of return is specific for visual search or if it applies more generally in visual behavior.

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