Study Reveals Effects of Unconscious Exposure to Advertisements

Fads have been a staple of American pop culture for decades, from spandex in the 1980s to skinny jeans today. But while going from fad to flop may seem like the result of fickle consumers, a new study suggests that this is exactly what should be expected for a highly efficient, rationally evolved animal. Findings could help marketers optimize advertising for the human mind.

Read the whole article on Newswise - Scinews

More from Newswise - Scinews