According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras.
The risk of extreme La Niña events in the Pacific Ocean could double due to global warming, new research has shown.
The creation of genetically modified and entirely synthetic organisms continues to generate excitement as well as worry.
New research suggests pre-Homo human ancestral species, such as Australopithecus africanus, used human-like hand postures much earlier than was previously thought.
New battery technology from the University of Michigan should be able to prevent the kind of fires that grounded Boeing 787 Dreamliners in 2013.
Compared to other galaxies, the Milky Way is a peaceful place. But it hasn't always been so sleepy. In 2010, a team of scientists working at the Harvard-Smithsonian Center for...
Many health advocates advise people to eat an orange and drink water rather than opt for a serving of sugary juice. But in ACS' Journal of Agricultural and Food Chemistry,...
Two new reports from the Energy Department's National Renewable Energy Laboratory (NREL) examine the economic options customers face when deciding how to finance commercial or residential solar energy systems. NREL...
The wild tiger Panthera tigris is considered critically endangered, and it faces unprecedented threats, including habitat loss and fragmentation, depletion of prey, and continued illegal poaching for trade of tiger...
The largest-ever autism genome study, funded by Autism Speaks, reveals that the disorder's genetic underpinnings are even more complex than previously thought: Most siblings who have autism spectrum disorder (ASD)...
In a new study from Sanford-Burnham Medical Research Institute (Sanford-Burnham), researchers have used human pluripotent stem cells to generate new hair. The study represents the first step toward the development...
Taking a hormonal contraceptive for at least five years is associated with a possible increase in a young woman's risk of developing a rare tumour, glioma of the brain. This...
A new study by Kansas State University veterinary diagnosticians finds that pets with out-of-date rabies vaccinations are very unlikely to develop the fatal disease if given a rabies booster immediately...
New laser-driven compression experiments reproduce the conditions deep inside exotic super-Earths and giant planet cores, and the conditions during the violent birth of Earth-like planets, documenting the material properties that...
With the "creative class" on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow...
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