This Brain Region Activates To Rationalize "Selling Out"
Monday, January 23, 2012 - 13:20
in Psychology & Sociology
A neuro-imaging study found that personal values that people refuse to disavow, even when offered money to do so, are processed differently in the brain than those values that are willingly sold.Sacred values - those 'sell your soul' issues - prompted greater activation of an area of the brain associated with rules-based, right-or-wrong thought processes, as opposed to the regions linked to processing of costs-versus-benefits, where selling out can be rationalized. read more