Anonymous browsing hinders online dating signals
Wednesday, February 3, 2016 - 15:52
in Paleontology & Archaeology
Big data and the growing popularity of online dating sites may be reshaping a fundamental human activity: finding a mate, or at least a date. Yet a new study finds that certain longstanding social norms persist, even online.In a large-scale experiment conducted through a major North American online dating website, a team of management scholars from Canada, the US and Taiwan examined the impact of a premium feature: anonymous browsing.