Connection found between audience reaction, candidate debate success
Monday, July 27, 2015 - 16:30
in Psychology & Sociology
Audience laughter and applause have unique effects on presidential primary debates, say a researcher in political non-verbal communication. Among other things, he found that laughter benefited secondary candidates more than front-runners in televised debates by improving their likability among viewers. Debate venue also plays a significant role in determining applause.