Tough laws to stop the trade of endangered wildlife 'not enough'

Western conservation groups are seeking stricter law enforcement to tackle a trade in endangered wildlife, but a researcher warns that this is not a 'silver bullet' solution. He highlights the case of the Bali starling, where bringing in tougher laws back-fired -- only serving to make the bird more popular among the elite. He highlights how sometimes local people who know the realities on the ground get better results.

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