I’ll have what he's having? How consumers make choices about new products
Wednesday, July 23, 2014 - 10:01
in Psychology & Sociology
Have you found yourself at a fancy restaurant trying to impress new friends or in a foreign country and unsure of what to order? Not wanting to appear foolish, you just go along with everyone else. According to a new study, we’re more likely to copy other people’s choices when we lack social acceptance or enough information to make an informed decision.