Gender blind research on innovation

Are new ideas primarily shaped within male dominated industries? Due to gender stereotypes, some businesses are valued more than others, claims a researcher. "Innovation is a major political issue which receives wide support in society today. But this support is much more advantageous for male dominated businesses -- both in terms of financial support and research. The technological industry especially is regarded as being innovative whereas businesses within the service industry, for example, are ignored," she says.

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