What influences us most when choosing wine?
Thursday, April 3, 2014 - 11:14
in Mathematics & Economics
An Australian wine marketing researcher has examined what influences selection along the wine supply chain. He surveyed consumers, retailers, restaurateurs and distributors in 11 countries. The study found that for Australian liquor retailers, margin and price-point were the primary factors that influenced wine selection; however in restaurants and bars, wine selection was primarily based on the taste of the wine and how well it complemented the food.