Americans would pay to help monarch butterflies
Monday, October 28, 2013 - 21:30
in Biology & Nature
Americans place high value on butterfly royalty. A just-released study suggests they are willing to support monarch butterfly conservation at high levels, up to about $6.5 billion dollars if extrapolated to all US households. If even a small percentage of the population acted upon this reported willingness, the cumulative effort would likely translate into a large, untapped potential for conservation of the iconic butterfly.