People prefer 'carrots' to 'sticks' when it comes to healthcare incentives
Wednesday, June 26, 2013 - 15:30
in Psychology & Sociology
To keep costs low, companies often incentivize healthy lifestyles. Now, new research suggests that how these incentives are framed -- as benefits for healthy-weight people or penalties for overweight people -- makes a big difference. The research shows that policies that carry higher premiums for overweight individuals are perceived as punishing and stigmatizing.