Conservatives can be persuaded to care more about environmental issues when couched in terms of fending off threats to 'purity'

When it comes to climate change, deforestation and toxic waste, the assumption has been that conservative views on these topics are intractable. But new research suggests that such viewpoints can be changed after all, when the messages about the need to be better stewards of the land are couched in terms of fending off threats to the "purity" and "sanctity" of Earth and our bodies.

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