I vs. we: Individuals perform better when focused on team's effort

Thursday, October 20, 2011 - 12:30 in Psychology & Sociology

Individuals perform better and are more confident when they practice motivational tactics focused not on them but on the team they belong to, according to researchers. The findings reveal that simply changing "I" to "we" in self-talk motivational statements has a significant impact on an individual's -- and thus a group's -- performance.

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