Effect Of Colors: Blue Boosts Creativity, While Red Enhances Attention To Detail

A new study reconciles a debate that has long raged among marketers and psychologists: What color most improves brain performance and receptivity to advertising, red or blue? It turns out they both can, it just depends on the nature of the task or message. The study, which could have major implications for advertising and interior design, finds that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively.

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