Voters Swayed By Candidates Who Share Their Looks, Researchers Say
Friday, October 24, 2008 - 07:29
in Mathematics & Economics
Made up your mind who to vote for? Maybe it's because you like the looks of the candidate. Or maybe it's because the candidate looks a little like you, even if you don't realize it. In a new study, researchers say that people are subconsciously swayed by candidates who share their facial features.