Effective Anti-tobacco Ads Should Either Scare Or Disgust Viewers, Study Reveals
Wednesday, October 22, 2008 - 23:28
in Psychology & Sociology
Researchers examined the effects of two types of content commonly used in anti-tobacco ads -- tobacco health threats that evoke fear and disturbing or disgusting images. The researchers found that ads focused on either fear or disgust increased attention and memory in viewers; however, ads that included both fear and disgust decreased viewers' attention and memory.
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