Don't Throw The Candy Out: Temptation Leads To Moderation

Tuesday, September 16, 2008 - 10:31 in Health & Medicine

Banishing tempting goodies may not be the best way to keep from eating them. Tempting foods can actually increase willpower, according to new research. Although it seems counterintuitive, consumers show more self-control after they've spent some time in the presence of a treat.

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