How materialistic advertising messages negatively shape the female body image
Wednesday, April 6, 2011 - 14:40
in Psychology & Sociology
Psychological research has consistently shown that women feel unhappy with their body after looking at images of thin, idealised models, which are typically represented in the media. However, today's consumer culture and media promote not only the ideal of perfect beauty, but also that of the material affluent lifestyle, both of which are commonly depicted together, and highlight the benefits of beauty and of owning material goods to one's personal success and fame. A new study from the British Journal of Social Psychology is the first to examine the impact of materialistic messages and values - the desire for financial success and an affluent lifestyle on women's feelings about their own body...