Looking back key to moving forward

Despite modest economic gains, gloomy unemployment numbers and low workplace morale still loom large within corporate America. Whether or not companies can capitalise on the momentum of this fragile financial revitalisation is dependent on more than enhancing consumer confidence or introducing new products to the marketplace - it falls largely on employees working for organisations and their level of commitment to corporate success. Researchers from the Kellogg School of Management at Northwestern University and the Haas School of Business at the University of California, Berkeley have discovered that building a more committed workforce can be as simple as asking employees to reflect on their company's history...

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