The honeymoon's over: Consumers overestimate enjoyment of products
Tuesday, February 24, 2009 - 07:14
in Mathematics & Economics
That fancy iPod or car with a sunroof might seem appealing when you're about to buy it, but chances are the enjoyment will be short-lived. According to a new study in the Journal of Consumer Research, enjoyment of products decreases over time, but people are not often aware of this process...