Color affects ethical judgments of brands
Thursday, December 3, 2015 - 10:21
in Mathematics & Economics
University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors, a finding that holds ethical implications for environmentally friendly branding. The work was recently published in the Journal of Business Ethics. The UO’s Aparna Sundar, a marketing professor in the Lundquist College of Business, […]