Many Gen Ys don't save energy
Despite their love of technology, Gen Y doesn't seem to be picking up the energy conservation message, a study has found. Image: hanibaram/iStockphoto Few generations have been as dependent on electricity as Gen Y, however new research has found the energy conservation message might not be getting through.Monash University PhD candidate Samantha Smith from the Department of Marketing has explored the environmental opinions and influences of Gen Y (commonly seen as people aged 13 to 30) students, and found few feel the need to conserve energy in the face of environmental messages.“Without question, Gen Y’s are big users of technology as multiple aspects of their life involve and rely on online technologies,” Ms Smith said.“The results of the research confirmed the heavy reliance Gen Y’s have on electricity and highlighted the role that social media plays in creating this reliance.“Feedback from participants also indicated that Gen Y’s are dismissive of the impact...