Marketing key to return on corporate social responsibility investment, study shows
Tuesday, February 23, 2016 - 02:40
in Psychology & Sociology
The decision to give to charity or develop a more sustainable product should not depend solely on a corporation's bottom line, but it is certainly a factor. That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business.