Can consumers use an easy trick to extend wonderful experiences and shorten bad ones?
Tuesday, September 16, 2014 - 10:00
in Psychology & Sociology
Many experiences rarely seem to last the right amount of time. Vacations feel too short, meetings seem too long, and bad dates never seem to end. A new study in the Journal of Consumer Research finds that simply categorizing experiences can help consumers extend good experiences and shorten the bad ones.