Mid-level scientists most likely to use new research tools, study says

Monday, August 4, 2014 - 13:00 in Mathematics & Economics

Scientists in the middle of the status hierarchy, not those at the top or the bottom, are the first to work with easy-to-use commercial products. They are also the most prone to imitate their prior collaborators' use of such commercial kits. These are among the findings of a study of scientists-as-customers appearing in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

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