A towel less: How psychologists harness sociability to cut waste
Monday, March 24, 2014 - 11:00
in Physics & Chemistry
Hotel guests can be gently persuaded to reduce the number of towels they use each day, psychology researchers at the University of Luxembourg have found. With fewer towels to wash, this reduces the waste of water, energy and detergent. This is good news for the environment and it cuts costs, so enabling hotels to reduce prices.