Targeting product design for the developing world

Designing products for the developing world can be a hit-or-miss endeavor: While there may be a dire need for products addressing problems, such as access to clean water, sanitation and electricity, designing a product that consumers will actually buy is a complicated process. More often than not, such products—even those that are distributed at no charge—go unused due to poor quality, unreliability or differences in cultural expectations.

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