Decisions, decisions, decisions ...
We all make numerous decisions everyday; unconsciously or consciously, sometimes doing it automatically with little effort or thinking and yet, at other times, we agonize for hours over another. Why do we make these choices be it from deciding what to have for lunch or whether to say yes to that job offer halfway round the world. Sometimes we make choices on our own, and at other times, the choice is made for us. Exercising control (by making choices) is adaptive and now, a new study, which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science, suggests that the opportunity to exercise control may be adaptive because it activates the areas of the brain associated with rewards.